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International Fragrance Day

Corporate
News Intfrday 1

The goal of International Fragrance Day, March 21st, is to educate consumers about the world of perfumes while also integrating industry stakeholders. 

For this reason, a conference for this special day was held in Turkey for the first time. The “MG International Fragrance Summit ‘22” was hosted by MG International Fragrance Company. The event brought together worldwide fragrance brands, perfume industry officials, and other stakeholders. 

Tasting demonstrations that matched the fragrance and other perfume demos were also included to the discussion sessions. In total, four sessions were held, and several subjects were covered at the summit hosted in Soho House Istanbul, including the importance of fragrance in our daily lives, production of fragrances, health industry and perfumes, fragrance trends, art and fashion, communication with the sense of smell, and sustainable fragrances.

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