NEWS

Flower lovers over here. We can easily say that ‘lily of the valley’ is jasmine’s best friend. Perhaps thanks to its small leaves, the lily of the valley is generally associated with innocence, that first fresh spring awakening, simplicity, and romanticism. Unlike the jasmine it aspires to, it is not the portrait of the plotting and seductive woman.

We all know; creation of a perfume is all about recalling memories and creating emotions by the power invested in us by the endless world of scents. That realm is now witnessing the rise of the gourmet fragrances that we once were not so familiar with. And one front-runner is; chocolate. In the simplest sense, gourmet fragrances are edible notes being turned into “tasty” and “lasting” scents. Also relaxing, intimate and playful... Chocolate, with its sweet and comforting smell, is simply irresistible.

Perfume is not merely a fragrance—it’s a capsule of memory. It opens, settles on the skin, and releases a moment in time, where scent becomes an invisible narrative.

Mg Internatıonal And Dsm-Fırmenıch Host Swıss Delegatıon

As Jean-Paul Guerlain said, “In perfume, as in love, the smallest nuance can change everything.” This resonates particularly well when it comes to the peach note. Peach is more than just a fruit note; it’s a complex, inspiring source that shapes the olfactory world.

The world’s oldest dessert, a mystical treasure hidden on the dusty shelves of history...

As MG International Fragrance Company, we were at Sabancı University’s inaugural Sakura Festival, and together, we made a “Promise to the Future.”

From mystical roots in African highlands to its cultural expansion through ages and continents, coffee, without a doubt, is the enduring friend of humanity.

Historically, perfumes were an artistic expression, but now they embody sustainability and environmental responsibility.

Industrial experts and analysts believe that the perfume industry must lead the way for others on the subjects of sustainability and transparency in the coming years.

As a gold sponsor at this year’s Beautyworld Middle East, MG International Fragrance Company has joined forces with famous Turkish fashion designer Emre Erdemoğlu.

The emphasis on sustainability and environmental concerns is growing in the luxury sector.

The goal of International Fragrance Day, March 21st, is to educate consumers about the world of perfumes while also integrating industry stakeholders.

Seas are the most important natural resource that we have. But the damage is large and thus proportional steps are needed for their preservation and cleaning.